Sony officially announce its new stylish eBook reader PRS-700 with a 6 inch touchscreen panel that allows for page flipping with a simple swiping motion with a finger. The textured black casing and soft black cover contribute to its envy-inspiring design. Its just 283 grams in weight, so its the perfect and comfortable way to carry your favourite books with you wherever you go. The device still features high-resolution, high contrast electronic paper display technology which provides a reading experience very much akin to ink-on-paper. The result is crisp text and graphics that are highly readable, even in bright sunlight. For times when ambient light is not available, Sony is the first to offer a built-in LED reading light. It can store around 350 eBooks and is compatible with MicroSD and MS-Duo cards. it will start shipping in November 2008 and costs around $400(approx. Rs. 18000). It comes with a USB cable, eBook Library PC companion software and a color-coordinated, protective soft cover.